内容简介
  袁芳远编著的《成功之道(附光盘中级商务汉语案例教程第2版)》是为在正规高等院校学过两到三年汉语或具有同等汉语水平的中高级汉语学习者编写的。本书采用案例教学法,目的是让学生通过一些具体真实的商务案例进行听、说、读、写的训练,激发他们用汉语交际的热情。在讨论分析过程中自然而然地使用已学过的汉语词汇、句型及相关经贸术语,全面提高汉语水平,同时增加他们对中国经济和文化的兴趣。
作者简介
  袁芳远,美国海军学院语言文化系袁芳远终身教授(副),2001年获博士学位,曾在美国宾夕法尼亚大学和罗德格大学任教。
目  录
上篇 跨国公司在中国
PART I Multinational Companies in China
 第1单元 肯德基的中国化KFC's Sinofication
 第2单元 星巴克的“第三空间”Starbucks' “Third Place”
 第3单元 宜家的奢侈“低价品”
  IKEA's Luxurious“Low-price Products”
 第4单元 北京的山姆会员店Sam's Club in Beijing
 第5单元 宝洁的品牌策略P G's Brand Strategy
 第6单元 柯达中国全行业收购及之后
  Kodak's Industry-wide Acquisition in China and Beyond
下篇 中国公司在海内外
PART II Chinese Companies in Domestic and Global Markets
 第7单元 学不会的海底捞Hai Di Lao,You Can Hardly Copy
 第8单元 中国最火的学校The Hottest School in China
Designed for Chinese readers of intermediate to advanced levels to further improve their language proficiency, Business Chinese for Success incorporates case studies of real companies doing business in China as its teaching materials. Companies include such big multinational corporations as Starbucks, Wal-Mart, and Lenovo. The book succeeds in putting the language instruction in a context that is relevant to most people learning to speak Chinese today that is in a business environment. Readers will be able to learn contemporary vocabulary that is actually in use in China today. Text materials are in both simplified and traditional Chinese, with pinyin and English translations included as appendix at the end of the book.